NBA Live '07

The Dallas Mavericks’ Dirk Nowitzki was selected to be featured on the cover of NBA Live 07, along with the Grizzlies’ Pau Gasol, the Spurs’ Tony Parker, the Suns’ Boris Diaw, and the Rockets’ Tracy McGrady. NBA Live 07 is a video game by EA Sports, and the 5 players above will form its All-Star squad. The selections for the cover are not surprising: EA clearly expects to boost its international marketing returns by featuring these players – Parker and Diaw will share cover placement in France, while Nowitzki will be featured on the covers of products sold in his native Germany and Gasol’s picture will adorn all units sold in Spain. Yet more evidence of the NBA’s continuing efforts to attract more international attention.